Citibank Ecommerce

STRATEGIC MANAGEMENT MGM 5160 Semester 1, 2012/2013 SCL #7- Global Corporate Strategy reader: Dr. Mazlan Hj. Hassan Group Members: 1. Mohd Hafizi hive away Abdul FatahGM04509 2. Alvin Ooi Kim SeongGM04760 3. Dato Haji Abdul Razak put in Abd. GhaniGM04914 4. Mohd Durrani Bin NajmuddinGM04603 5. Jaya Kothandapani S/O S. K. BalurajiGM04607 Question 1 Perform a plunge analysis to see to it the general environment veneer Citibank. How will Citibank be impact by external factors? In particular what is the effect of the lucre on the banking industry and Citibank. STEEP| External factors | Social-cultural | (a) Diverse assemblage of client :-Demand for banking products diverse from consumers with different needs ranging from retail to corporate. To reply to diverse range of products would adopt additional CAPEX and floor space. (b) nurtureal background :- Level of education influences consumer behavior towards risk. Financial lit eracy high among commonwealth with higher take aim of education. As such, withdraw for cultivate and varied credit products increases. (c) Demographics :-A population of younger demographics would increase demand for credit. Risk taking tends to lessen with age.

Thus, favorable to the industry and Citibank as a whole. | Technological| (a) net income banking :-With internet banking [CRM], customers are connected seamlessly anywhere in the world. Thus, increases customer reach and convenience. (b) ICT :-Reduces respond beat to customer demand, invariably increases customer satisfactio n. | Economic| (a) Impending spheric! al credit crisis :-Sub-prime crisis in 2007 was noxious to Citibanks bottom demarcation and rendered the bank to the point of a government bailout to avoid insolvency. (b) creaky global growth :-IMF confront growth to remain lightheaded in 2013 having Europe hand-to-hand struggle with its sovereign debt debacle, US fight to come to terms with its pecuniary cliff, Japan...If you want to get a full essay, order it on our website: BestEssayCheap.com

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