RXD Marketing Plan Assignment Example | Topics and Well Written Essays - 500 words

RXD Marketing Plan - Assignment Example Within a span of two years, the products had spread across the world enabling RXD to set up fourty stores. With the increased demand in ballerina shoes, the company intends to put some of its stores in France. Ballerina shoes come in different forms depending on the purpose unto which it is to be put into. Some of ballerina shoes are; loafer, indoor accessories, snowfall and Tonka. This paper is going to cover the market exploration of ballerina shoes in France. The French people like luxurious lifestyle. They are in love with social places like eating and drinking joint. This culture is very common among the urban population. Material comfort goes hand in hand with this kind of living. RXD has to select a reference group which will help her do the sale of her products in this new market. The company needs to address some of the concerns in mind and more so those that pertains to the longevity of their product in the market of France. In a bid to realize this, RXD plans to engage the professionals, modern women and the fashion designers. The company also intends to take advantage of the France flexible business laws favouring sale of shoes and shoe manufacturers. The customer’s life cycle needs to be put into consideration. In this cycle the customer’s age and stage will be analysed. This will determine their reach, acquisition, conversion, retention and loyalty to the product. Since there are no stores for any of the RXD products, customers will be the first to be reached. The occupation and economic states the country’s population of the target customers’ will have to be considered. The company targets a fourteen million people aged between twenty and fourty years old. This population is believed to be stable enough to by the shoes. The customers’ way of living, opinions, attitudes and cognitions as well as their self concept will have to be considered. The lifestyle of professional ladies for instance