AN ASSIGNMENT ON MARKETING OF INSURANCE SERVICES SUBMITTED BY ABDURASID OLANREWAJU, M. TO MRS. OWOLABI, A, O. MARKET divider IN INSURANCE The understanding of commercialize segmentation requires the understanding of what a market is either inside the manufacturing or serve industry. The line market has been come acrossd in various perspective, looking at various perspective it draw to see the same thing Market. A savant sees market as a place where goods or services (insurance) argon offered for sale, where transfer of will power occurs. Market has been positd or visualize from various perspective. It has been considered as a place where goods are offered for sale, where transfer of ownership occurs. It has as well as been visualize as a gathering of concourse for aspiration of cleave sparing goods and services (insurance). It idler also been define as the aggregate demand f or a product or service. merchandising perspective view a market as people having the desire, the financial ability and the desire to acquire economic goods and services.
Thus, we can define market for any product as the jibe number of people and /or organization who give deport the desire, the purchasing power and the freeness to acquire the product at a price that is potentially profitable for the seller. Market accordingly nerve centre people who; 1. Need the product 2. Have the m unrivaledy or entrée to credit to buy the product and 3. Are willing to switch over money or d ebt obligation to acquire the product ! Insurance is a service, which is intangible in reputation but, yet it has its customers who consume this product. What therefore is insurance? Insurance is a mechanism or hearty devise for which compensation is stipendiary in the event of mishap, or unfortunate event, compensation is been make out of accumulated voice of all parties that are impress in the scheme. In essence, one must have...If you want to get a full essay, coif it on our website:
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